Marketing and advertising of brands are aiming to create emotional connections. Brands are learning that incorporating storytelling into their messaging creates heart and loyalty around their identity through these connections.
Who hasn’t fallen in love with the Budweiser’s Puppy Love story?!
Or, the #MISSADVENTURES of Anna Kendrick and Kate Spade?!
These are two completely different brands with completely different offerings but they have one thing in common. They get it! What do they get? Well…. the importance of storytelling and how to incorporate that into their messaging. With all the marketing clutter, storytelling can truly break through!
Budweiser pulls at the heart strings of every viewer while Kate Spade makes an upscale brand seem fun, quirky and down to earth with Anna Kendrick’s shenanigans.
Will Budweiser’s Puppy Love commercial make you run out and buy a six-pack of beer? Maybe not, but they have hit the nail on the head with finding a way to get the Budweiser brand into the hearts on the American public.
Kate Spade on the other hand….and me personally….the #MISSADVENTURE episodes do make me want to run out and buy everything Anna Kendrick is wearing! She makes their clothing and accessories seem fun and accessible. I would love to be a part of one of their miss adventures! Kate Spade also does something smart through their videos. As you are watching the film, if you see something you like, you can click on the item and it will take to directly to that item on the Kate Spade website. Brilliant, right?
Do you have a favorite brand that excels in strategic storytelling? What are your favorite parts of storytelling through big brands?